Building Strategy of Talent Retention on Basis of Achievement Goal Theory of Motivation - Theoretical Assumptions

The key area of management of the organization are people, which determine the strategiccompany goals. The implementation of talent management is a way to build a competitive advantage inthe market. Unfortunately, many reports indicate that employees perceived constant talents shortageand talented workers are becoming more and more mobile. For this reason, it is necessary to drawattention to the process of retention talents. Developing talent retention strategies must take to theconsideration internal needs and expectations of talents. The purpose of the following article is toidentify the motivating factors that contribute to retain talented employees while taking into considerationthe conclusion resulting from achievement goal theory. Talented workers have higher internal motivation and they are characterized by high mastery orientation (and low or high performance orientation).Considering this assumption, the organization should use a different motivational tools for this group ofworkers. The most important will be development opportunities, type of executed tasks and corporateculture.